Question: Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
- Contacts are becoming more protective of their data but still want personalized buying experiences.
- Strong deliverability is easier to achieve as higher open rates can be obtained through bot opens.
- It’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users.
- Contacts are becoming more protective of their data, therefore personalized buying experiences are no longer a priority.
The right answer was: Contacts are becoming more protective of their data but still want personalized buying experiences. and It’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users.