Sarah would like to enable a custom parameter to be sent to SAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?

Question: Sarah would like to enable a custom parameter to be sent to SAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?

  • Click Tracking Token
  • Publisher Custom Parameter
  • Impression Tracking Token
  • Line ID

The right answer was: Publisher Custom Parameter

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