Question: Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?
- Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.
- Consideration campaign to help reach new shoppers that have looked in the category, but
are not familiar with her brand
- Purchase campaign to reach shoppers that have not purchased from the brand before
- None of the above
The right answer was:Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.