Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus one-off purchases made by her customers so she can determine which type of display campaign to run. Which audience insight would help Rosalva achieve this goal?

Question: Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus one-off purchases made by her customers so she can determine which type of display campaign to run. Which audience insight would help Rosalva achieve this goal?

  • Overlap reports
  • Demographic
  • Timing
  • Purchase frequency

The right answer was: Purchase frequency

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