Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)

Question: Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)

  • ● Audiences transferred based on pixel traffic from their website
  • ● Demographic: males
  • ● Audiences based on purchase of her brand’s laundry detergent
  • ● Audiences based on keyword search

The right answer was: Audiences transferred based on pixel traffic from their website and Audiences based on purchase of her brand’s laundry detergent.

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