One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?

Question: One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?

  • Return on ad spend and traffic
  • Sales and ad engagement
  • Sales and return on ad spend

The right answer was: Sales and return on ad spend

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