Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?

Question: Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?

  • She should only use the data from her campaign’s last month to build plans in the tool and then align her campaigns to those forecasts.
  • She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
  • She should investigate what her competitors are doing by using the Reach Report so she’s aware of what’s happening in the auction.
  • She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

The right answer was: She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.

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