Home - Google Ads Video - Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media? Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media? Platform Brand Media Creative The right answer was: Creative