Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

Question: Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

  • Masthead ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Masthead ads and bumper ads
  • Skippable in-stream ads and non-skippable in-stream ads

The right answer was: Skippable in-stream ads and bumper ads

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