Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?

Question: Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?

  • Audiences based on keyword search
  • In-market audiences
  • Lifestyle audiences
  • Lookalike audiences

The right answer was: Lookalike audiences

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