Kitchen Smart-Germany and Kitchen Smart-UK each run a campaign with the goal to bring more visitors to the global website GlobalKitchenSmart.com. The Kitchen Smart organization wishes to attribute conversions that come from local campaigns so they create a global conversion activity that is attached to Kitchen Smart-Germany and Kitchen Smart-UK. What tag feature is being used to achieve their goal?

Question: Kitchen Smart-Germany and Kitchen Smart-UK each run a campaign with the goal to bring more visitors to the global website GlobalKitchenSmart.com. The Kitchen Smart organization wishes to attribute conversions that come from local campaigns so they create a global conversion activity that is attached to Kitchen Smart-Germany and Kitchen Smart-UK. What tag feature is being used to achieve their goal?

  • Set up the activity parameter of each country
  • Create a Data Layer variable to understand data in locales under the global user
  • Create a global conversion activity

The right answer was: Create a global conversion activity.

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