Question: Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?
- He can use Enhanced CPC and input a daily budget.
- He can use Target ROAS and input his historical ROAS.
- He can use Maximize clicks and, for more control, put in place a bid cap.
- He can use Target impression share with an impression limit.
The right answer was: He can use Maximize clicks and, for more control, put in place a bid cap.