Ken wants to generate conversion reports that use different attribution models than the Primary model on the advertiser level. What next step can he take to achieve this?

Question: Ken wants to generate conversion reports that use different attribution models than the Primary model on the advertiser level. What next step can he take to achieve this?

  • Select the different attribution model for reporting in the reporting dashboard.
  • Go to each advertiser’s account and delete the primary attribution model.
  • Adjust the primary model account attribution settings first, then run the report.
  • This cannot be done.

The right answer was: Select the different attribution model for reporting in the reporting dashboard.

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