Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?

Question: Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?

  • Retail insights
  • Purchase frequency insight
  • Overlap report
  • Brand halo

The right answer was: Retail insights

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