Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

Question: Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

  • Use sponsored ads to encourage repeat purchases.
  • Focus on educating shoppers on product details and how-tos.
  • Use display ads to remarket to audiences who have viewed her product detail pages
    but did not purchase.
  • Build brand recognition with shoppers.

The right answer was:Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.

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