Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?

Question: Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?

  • Adding Amazon DSP to grab attention with videos on Streaming TV and OLV
  • Replacing Sponsored Display with Amazon DSP
  • Activating the full potential of Sponsored Display

The right answer was: Adding Amazon DSP to grab attention with videos on Streaming TV and OLV.

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