Is it a best practice to select multiple private marketplace deals on the same line item?

Question: Is it a best practice to select multiple private marketplace deals on the same line item?

  • Yes. Amazon DSP will know the specific bid settings for the various deals running on the
    same line item.
  • Yes. You should group all deals into a single line since it saves time.
  • No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.

The right answer was: No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.

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