In traditional marketing organizations, which of these is a typical budgeting strategy?

Question: In traditional marketing organizations, which of these is a typical budgeting strategy?

  • Budgets that adapt to stock price performance
  • Fixed annual budgets that don’t fluctuate with demand
  • Budgets that aren’t set for a particular time period or initiative
  • Quarterly budgets that can increase without approval

The right answer was: Fixed annual budgets that don’t fluctuate with demand

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