In traditional marketing organizations, how is budgeting usually handled?

Question: In traditional marketing organizations, how is budgeting usually handled?

  • With fixed annual budgets that don’t adjust according to demand
  • With quarterly budgets that don’t need prior approval to be increased
  • With budgets that aren’t set for a time period or initiative
  • With budgets that adjust to the price of stock

The right answer was: With fixed annual budgets that don’t adjust according to demand

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