Question: If you’re tracking conversions for your Video action campaign and you fear your campaign won’t track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?
- You can compare video ad interactions against the timing of completed sales.
- You can ask store visitors where they heard about the company.
- You can send a survey to existing customers asking about their checkout experience.
- You can extend the conversion window to be longer.
The right answer was: You can extend the conversion window to be longer.