If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

Question: If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

• You should use Reach Planner.
• You should use core performance metrics.
• You should use Brand Lift.
• You should use Viewability with Active View.

The right answer was: You should use Brand Lift.