Question: If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
- By using Reach Planner from within your company’s Google Analytics account so there are more insights to use in the plan.
- By including key words related to the company’s products so Reach Planner can narrow down the campaign’s settings.
- By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
- By using Reach Planner after the campaign’s been active for a week so it has relevant data to create more accurate planning.
The right answer was: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.