Question: If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
The right answer was: Use engaging pacing and tight framing.