If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

Question: If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?

  • Engage with website visitors by adding the Life Events audience type.
  • Add Demographics Audiences to re-engage with existing customers.
  • Remove audience restrictions with run-of-network targeting.
  • Re-engage with existing customers by adding Custom Audiences.

The right answer was: Remove audience restrictions with run-of-network targeting.

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