Question: If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?
- The Amazon DSP will bid the base bid for all impressions.
- Amazon DSP will increase bids for all impressions.
- The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
- The Amazon DSP will adjust bids based on the likelihood of conversion.
The right answer was: The Amazon DSP will bid the base bid for all impressions.