Question: If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?
- You’d do it once the campaign ends.
- You’d do it before the campaign serves any impressions.
- You’d do it two weeks after the campaign starts serving impressions.
- You’d do it once the campaign first starts serving impressions.
The right answer was: You’d do it before the campaign serves any impressions.