If using media targeting with DCO campaign, which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?

Question: If using media targeting with DCO campaign, which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?

  • A cosmetic brand wants to display items based on buyers’ preferences and avoid items they may already own.
  • A cosmetic brand with stores on multiple locations wants to serve specific version to
    audiences near those stores/locations.
  • A cosmetic brand has a new collection with several items. They have different versions for
    each of them, but the audience would be the same.

The right answer was: A cosmetic brand with stores on multiple locations wants to serve specific version to audiences near those stores/locations.

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