Question: If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
- Address the viewer’s desire for food in the first five to 10 seconds of the video.
- Explain the company’s background during the first half of the video.
- Add as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention.
- Use “Sign up to our newsletter” as the primary call-to-action.
The right answer was: Address the viewer’s desire for food in the first five to 10 seconds of the video.