If digital leaders want to support Google’s AI, which of these steps should be their priority?

Question: If digital leaders want to support Google’s AI, which of these steps should be their priority?

  • Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
  • Creating highly specified silos within their organization to permit specialization and multiple budget owners.
  • Establishing budget processes that define digital marketing as a cost center for the organization.
  • Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.

The right answer was: Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

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