If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?

Question: If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?

  • Maximize conversion value
  • Maximize clicks
  • Maximize conversions
  • Target ROAS

The right answer was: Maximize conversion value

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