If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?

Question: If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?

  • Create value rules based on audiences that have visited a local store in the past.
  • Develop a strategy of importing offline values through the use of enhanced conversions for leads.
  • Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
  • Create a Maximize Clicks bidding strategy to propel website traffic volume.

The right answer was: Develop a strategy of importing offline values through the use of enhanced conversions for leads.

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