Question: If an account manager is new to using Custom Audiences as an audience solution for a new Video action campaign, what implementation suggestion should they try?
- Layering as many Audience types as possible within the same ad group.
- Using five of the best-converting placements from their Display campaigns.
- Using 10 to 15 of the best-converting keywords from their Search campaigns.
- Combining Custom Audiences with Demographic Audiences in the same ad group.
The right answer was: Using 10 to 15 of the best-converting keywords from their Search campaigns.