Question: If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?
- The use of top-performing headlines and descriptions from relevant expanded text ads
- The technique of directing the final URL to the company’s “About” page so that customers can learn more about the company
- The approach of writing a minimal amount of headlines so you can test which ones perform best
- The repetition of the same or similar phrases across the ad
The right answer was: The use of top-performing headlines and descriptions from relevant expanded text ads