Question: If a retailer wanted to create responsive search ads to promote their online business, how could they enhance the performance of those ads?
- By providing at least five unique headlines based on popular keywords related to their business.
- By using one description to reinforce their message and attaining a consistent brand message.
- By writing more similar headlines for consistency and driving a uniform message to users.
- By avoiding the re-use of content from previous successful expanded text ads so that fresh ad content can be created and used instead.
The right answer was: By providing at least five unique headlines based on popular keywords related to their business.