Question: If a marketing team at a wildlife conservation organization wanted to set up a Video campaign to help drive online donations to their website, what actions should they take?
- They could test multiple variants of their ads, and make sure they’re less than 10 seconds long.
- They could test multiple variants of their ads, and make sure they’re at least 10 seconds long.
- They could use only one version of their ad, and make sure it’s at least 10 seconds long.
- They could use only one version of their ad, and make sure it’s less than 10 seconds long.
The right answer was: They could test multiple variants of their ads, and make sure they’re at least 10 seconds long.