If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?

Question: If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?

  • Because it would allow them to focus on maximizing website traffic in order to get new potential customers
  • Because it would optimize for driving lead volume, as all customers create the same amount of value
  • Because it would optimize for high-value customers as well as a high volume of leads.
  • Because it would allow them to maximize total conversion value at a desired ROAS target or budget

The right answer was: Because it would allow them to maximize total conversion value at a desired ROAS target or budget

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