Question: If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
- It would optimize for driving lead volume, since all customers create the same amount of value.
- It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.
- It would let them optimize for high-value customers and a high volume of leads simultaneously.
- It would allow them to maximize total conversion value at a desired ROAS target or budget.
The right answer was: It would allow them to maximize total conversion value at a desired ROAS target or budget.