If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

Question: If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

  • Maximize conversions
  • Maximize conversion value
  • Target ROAS
  • Maximize clicks

The right answer was: Maximize conversion value

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