How would you describe attribution as it relates to the advertising industry?

Question: How would you describe attribution as it relates to the advertising industry?

  • Attribution determines the cost of each asset used in a marketing campaign.
  • Attribution determines how much credit each step of a process should receive.
  • Attribution determines how much credit to award a client for their referral.
  • Attribution determines how much cost each channel requires.

The right answer was: Attribution determines how much credit each step of a process should receive.

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