How will conversions be impacted (if at all) after a campaign ends?

Question: How will conversions be impacted (if at all) after a campaign ends?

  • All of these may occur.
  • The last set of conversion insights will come in 14 days before the campaign ends.
  • There may be conversion insights coming in after a campaign ends due to the 14 day lookback window.
  • There should be no conversion insights coming in after a campaign ends.

The right answer was: There may be conversion insights coming in after a campaign ends due to the 14 day lookback window.

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