Question: How should you approach creative effectiveness in order to boost performance of video campaigns?
- Start with all-new video ad creative that’s already working well for other platforms.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
The right answer was: Use research-backed creative guidelines and iterate with experimentation.