How does LinkedIn’s ‘Group Identity for B2B’ work?

Question: How does LinkedIn’s ‘Group Identity for B2B’ work?

  • It tracks individuals across different websites.
  • It groups members together based on shared professional identity attributes.
  • It relies on third-party cookies for effective functioning.
  • It gives individual-level tracking across sites.

The right answer was: It groups members together based on shared professional identity attributes.

Leave a Comment