How do Performance Max campaigns work?

Question: How do Performance Max campaigns work?

  • Performance Max campaigns are customizable, with the option to add manual input and
    advanced AI.
  • Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Performance Max campaigns use AI to optimize toward the retailer’s business goals
    across Google’s suite of ad networks. This drives simplicity, performance, and reach.
  • Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

The right answer was: Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.

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