How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

Question: How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

  • Build value rules based on audiences known to visit a local store.
  • Use a Maximize conversions bidding strategy to drive conversion volume.
  • Create a strategy of importing offline values by using enhanced conversions for leads.
  • Create a Maximize Clicks bidding strategy to drive website traffic volume.

The right answer was: Create a strategy of importing offline values by using enhanced conversions for leads.

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