Question: Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
- remove the underperforming ASINs from their campaign
- increase visibility by adding ASINs to the campaign
- increase visibility by adding more keywords
- increase bids on high-performing keywords
The right answer was: remove the underperforming ASINs from their campaign