Question: Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy. He’s decided to use Target ROAS, which will meet his value-based objectives. What best practice can he use to set an initial ROAS target?
- He could provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
- He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.
- He could provide the system with the conversion cost that he’s hoping to pay in his campaign.
- He could use an average of what he gauges all his competitors are paying for conversions.
The right answer was: He could check on the campaign’s historical conversion value per cost metric in Google Ads and rely on that as a guide.