Question: For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see. What measurement solution should you use and how can you gain access to it?
- You should use Unique Reach and Frequency, which are accessible by adding columns to your statistic tables.
- You should use Unique Reach and Frequency, which are accessible by contacting your Google team.
- You should use Active View, which is accessible only by contacting your Google team.
- You should use Active View, which is accessible by adding appropriate columns to your statistic tables.
The right answer was: You should use Active View, which is accessible by adding appropriate columns to your statistic tables.