Question: For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?
- In order to make sure the reach of the campaign won’t become restricted.
- In order to prevent the average cost-per-view from increasing.
- In order to make sure there’s no limit on the types of video formats served.
- In order to avoid having the campaign not run at all.
The right answer was: In order to make sure the reach of the campaign won’t become restricted.