Question: Fill in the blanks: A customer makes a purchase from your company and submits the form with a box checked to receive marketing emails. This box was checked by default. You proceed to send them marketing emails. This can be described as ______ and ________.
- implicit consent, single opt-in
- implicit consent, double opt-in
- explicit consent, single opt-in
- explicit consent, double opt-in
The right answer was: implicit consent, single opt-in