Question: Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
- implicit consent, single opt-in
- implicit consent, double opt-in
- explicit consent, single opt-in
- explicit consent, double opt-in
The right answer was: explicit consent, double opt-in